With Facebook’s ad manager, using a customized audience to target your ads to could help drive the right traffic to your page, but unless you really understand the ROI of your Facebook efforts, you could be dumping a lot of money down the drain.īefore you invest any dollars, try these simple, free strategies to help you drive traffic to your page. You need to drive new traffic to your page – the right kind of traffic that is more likely to convert to customers.Īnother tempting tactic is to buy Facebook ads. Okay, maybe your mom, Uncle Mike, and that weird kid who sat behind you in high school geometry class will oblige you, but the people you need to engage with your page aren’t the friends you already have. What do you do to build followers? It’s tempting to click that little “Invite Friends to Like this Page” button … but don’t!” Your fancy new Facebook page is ready for the world to see. Now you want to know:
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